I received this free from bzzagent to try it out and tell people how I felt about it. I opened the box excitedly because I’m a big fan of Welch’s juice and couldn’t wait to try out a new product. I first noticed the label; very clean and simple. It was clear that they wanted to showcase the simplicity of the ingredients and carried that through into the design of the packaging.
Since this was promoted as a very simple and natural product, my next thought was to check out the ingredients. Here’s where I got my first surprise: the first two ingredients listed were water and sugar. Granted, I would rather have natural sugar than High Fructose Corn Syrup, I was surprised that a product billed as natural would have added sugar. Not just added sugar, but so much added sugar that it was the second ingredient! Needless to say, I was disappointed to see this.
Now it was time to taste the juice. After all, natural, un-natural, sugar, no sugar, what does any of it matter if the juice doesn’t taste good? I poured a cup (and also poured some for the kids) and had a look. The color was appetizing; a soft yellowish color. The smell was as you would expect from a passion fruit juice. I took a sip and was impressed with the taste. It did seem a little sweet to me (I feel like fruit has enough natural sugar and doesn’t really need more to taste good) but overall was very refreshing. I poured a sip for each of my children to make sure they liked it before pouring a full cup. Each of them immediately asked for more. It’s fair to say they were very pleased with the taste.
Overall, the juice tasted good, and was composed of a much better ingredient list than other juices on the market today. My only complaint is the addition of the high percentage of sugar. The look and taste were very well done, but due to the sugar content, it’s not likely that I would purchase this product for my family.
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